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PetSmart ABM Dashboard
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PetSmart ABM Dashboard
Multi-channel, multi-thread outreach blending direct email, LinkedIn, and social posts across a 42-day campaign window. Sequence Finance → Executive → Technology → Marketing, with cross-thread social posts running throughout.
| Window | Channel | Thread / Target | Draft Copy | CTA | Priority |
|---|---|---|---|---|---|
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Day 1
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Email — Direct | Finance — Sarah Chen (VP Finance) | Hi Sarah, CatsAI drives subscription commerce for pet retailers — and the finance case is direct: revenue-share on every subscription activated, zero platform cost. I'd love to share a one-page model built for PetSmart's subscription economics. 20 minutes? | Book call | High |
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Day 1
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LinkedIn Connect | Finance Thread (all) | Connection request to Finance contacts with personalized note about cat subscription commerce. | Connect | Med |
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Day 2
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LinkedIn Post | AE post — AI pet care | Cat owners spend 3x more with retailers that offer AI-personalized care plans. The data is in — and only two pet retailers have moved on it. Tag PetSmart category trends. | Engage | Always-on |
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Day 3
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Email — Direct | Finance — David Kim (Treasurer) | Hi David, sharing a 1-page subscription revenue model I built specifically for PetSmart's cat care categories. The math on LTV vs. one-time buyers is striking. 20 minutes? | Book call | High |
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Day 5
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LinkedIn DM | Finance LinkedIn-only (Mark Haverford) | Hi Mark, dropped a note via email to Sarah Chen re: CatsAI's subscription revenue-share model for PetSmart — worth 20 minutes if AI-driven subscription commerce is on your radar. | Connect | Med |
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Day 8
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Email — Direct | Executive — James Whitfield (COO) | Hi James, Amazon launched Rufus in 2024 — a full AI shopping assistant that already covers pet products. Chewy is scaling AI-first subscriptions. CatsAI is the play that puts PetSmart ahead of both — 60-day pilot, no platform rebuild. Can we connect? | Book call | High |
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Day 9
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LinkedIn Post | AE post — pet retail AI | Pet retail's next battleground isn't price. It's which brand knows your cat better than you do. Two players already made their move. Tag pet industry trends. | Engage | Always-on |
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Day 10
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Email — Direct | Executive — Stacy Smrz (CEO) via LinkedIn | Via LinkedIn: Hi Stacy, CatsAI helps pet retailers activate subscription revenue through AI-powered cat care personalization. Amazon and Chewy are already live — PetSmart has the brand loyalty to win this. Worth 20 minutes? | Connect | High |
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Day 12
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LinkedIn DM | Executive LinkedIn-only contacts | Hi [Name], PetSmart has the customer base and brand to lead the AI pet care category — I'd love to share how CatsAI makes that case in 60 days. | Connect | Med |
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Day 15
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Email — Direct | Tech — Robert Nguyen (VP Engineering) | Hi Robert, CatsAI integrates via REST API and SDK — designed for existing e-comm and app stacks, live in days not months. No platform rebuild, no new infrastructure. Can I walk you through the integration spec? | Book call | High |
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Day 16
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Email — Direct | Tech — Emily Chen (Director AI/ML) | Hi Emily, CatsAI's personalization layer is built on real-time behavioral data — cat breed, purchase patterns, vet records. Would love to compare notes on PetSmart's current AI stack. | Book call | Med |
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Day 18
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LinkedIn Post | AE post — API integration | The AI companions that win in pet retail won't be the most sophisticated. They'll be the ones that go live in a week, not a quarter. Tag engineering/tech trends. | Engage | Always-on |
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Day 21
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Email — Direct | Tech — Jennifer Walsh (VP Tech Strategy) | Hi Jennifer, following up from my note to Robert — happy to share CatsAI's full technical spec and integration timeline for PetSmart's stack. 30 minutes with engineering? | Book call | High |
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Day 24
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LinkedIn DM | Tech LinkedIn-only (Alex Kim, Derek Haines) | Hi [Name], reached out to your team re: CatsAI API integration for PetSmart. Worth a quick look at the spec — it's built for your stack. | Connect | Med |
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Day 29
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Email — Direct | Marketing — Mark Davis (VP eCommerce) | Hi Mark, CatsAI drives subscription conversion lift and customer LTV on premium cat food, litter, and health categories — exactly the segments you're growing. 20-minute overview? | Book call | High |
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Day 31
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Email — Direct | Marketing — Brandon Lee (Director Subscription Commerce) | Hi Brandon, I built a subscription conversion model specifically for PetSmart's cat categories. The LTV delta vs. one-time buyers is 3–4x. Happy to walk through it. | Book call | High |
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Day 33
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LinkedIn Post | AE post — subscription data | Cat owners who use AI-personalized care plans have 87% 12-month retention vs. 34% for non-personalized shoppers. This is the gap CatsAI closes. | Engage | Always-on |
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Day 36
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Multi-thread | All threads — stay warm | Value-add touchpoint: Share a relevant cat retail AI industry report or stat. Reference earlier conversation. Soft re-engage. | Soft ask | Med |
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Day 42
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Multi-thread | All threads — re-engagement | Still worth 20 minutes — the pilot has zero upfront cost and 60-day full data. Happy to share results from comparable pet retailers. | Final CTA | High |