PetSmart ICP Dashboard
Multi-thread ABM targeting · CatsAI · 45 mapped contacts across 4 persona groups
4
Active Outreach Threads
Recommended Outreach Sequence
Engage groups in this order for maximum multi-thread impact. Each phase builds the case for the next.
01
Finance & Payments
Finance & Payments
10 contacts
🗓 Week 1 · Days 1–5 · First Thread
Budget gatekeepers who control merchant economics and subscription commerce approvals. CFOs and treasury leaders need a clear ROI model before a technology pilot reaches a PO. Finance first validates the case at the source of budget authority.
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02
Executive & Ops
Executive & Ops
8 contacts
🗓 Week 2–3 · Days 8–14 · Strategic Sponsorship
C-suite sponsors set the strategic agenda and greenlight enterprise pilots. CEO, COO, and EVP leaders know Amazon Rufus is live and Chewy is scaling AI-first subscriptions. Sponsorship here unlocks the fast lane.
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03
Technology
Technology
15 contacts
🗓 Week 3–4 · Days 15–28 · Technical Unblocking
Engineering and IT Directors are the integration champions who unblock or stall technical evaluations. CatsAI integrates via API into PetSmart's existing e-commerce and app stack in days — not months.
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04
Marketing & eCommerce
Marketing & eCommerce
12 contacts
🗓 Week 5–6 · Days 29–42 · Revenue Activation
CMOs, eCommerce directors, and subscription leads own conversion and lifetime value — the two metrics an AI cat companion moves most directly. Higher-frequency pet care subscriptions are the prime growth lever.
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Department Coverage
| Dept |
Count |
|
| Information Technology |
15 |
|
| Marketing |
12 |
|
| Engineering Technical |
10 |
|
| Finance |
10 |
|
| Operations |
8 |
|
| C-Suite |
8 |
|
| Product Management |
6 |
|
| eCommerce & Digital |
5 |
|
| Human Resources |
3 |
|
| Legal |
2 |
|
ABM Positioning · CatsAI
AI Subscription Model: CatsAI drives subscription conversions and AI-assisted repeat purchases — PetSmart earns on every subscription activated through CatsAI. No platform rebuild required.
Integration: REST API and SDK — 2–4 weeks of engineering work, plugs into PetSmart's existing e-commerce and mobile app stack.
Target Products: Premium cat food, litter, health & wellness, and accessories — highest-converting subscription categories.
Competitive urgency: Amazon and Chewy are live with AI pet companions. PetSmart is the laggard in the pet retail set.
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PetSmart ABM Dashboard