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Finance & Payments

Thread 01 · Week 1 Days 1–5 · First Thread

10 contacts · 9 with email · 1 LinkedIn-only

Budget and subscription commerce gatekeepers who control merchant economics and approval. CFOs and treasury leaders need a clear ROI model before a technology pilot reaches a PO. Finance first ensures the business case is validated before it touches the C-suite.

Lead hook: Validate the subscription revenue-share ROI before it ever reaches a committee.
Key talk track: LTV uplift, subscription revenue-share pilot, zero-integration-cost framing

Contacts — Phased Outreach

Reach out in wave order. Don't blast all 10 at once — let early signals inform later waves.

📋 Full Sequence →

Wave 1 — Days 1–3 4 contacts · reach out in this window

Sarah Chen

VP Finance & Retail Economics

✉ Email

Finance

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Mark Haverford

CFO and Executive VP

LinkedIn only

C-Suite, Finance

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Jessica Torres

VP, Retail Finance & Planning

✉ Email

Finance

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David Kim

VP & Treasurer

✉ Email

Finance

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Wave 2 — Days 5–8 3 contacts · reach out in this window

Amanda Walsh

Finance Director, Digital & eCommerce FP&A

✉ Email

Finance

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Ryan Nguyen

Director of Finance, Retail FP&A

✉ Email

Finance

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Christine Moore

Director of Treasury Operations

✉ Email

Finance

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Wave 3 — Days 11–14 3 contacts · reach out in this window

Lisa Park

Director of Finance, Subscription Commerce

✉ Email

Finance

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Brian Holloway

Director, Strategic Partnerships Finance

✉ Email

Finance

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Rachel Brennan

Senior Director, Commercial Counsel & Finance

✉ Email

Finance, Legal

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