CatsAI | PetSmart ABM Dashboard
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Marketing & eCommerce

Thread 04 ยท Week 5โ€“6 Days 29โ€“42 ยท Revenue Activation
12 contacts ยท 10 with email ยท 2 LinkedIn-only

CMOs, eCommerce directors, and subscription leads own conversion and customer lifetime value โ€” the two metrics an AI cat companion moves most directly. Higher-frequency premium cat care subscriptions are the prime growth lever.

Lead hook: The premium cat subscription basket is the perfect CatsAI sweet spot.
Key talk track: Subscription conversion lift, LTV uplift, AI personalization, customer retention

Contacts โ€” Phased Outreach

Reach out in wave order. Don't blast all 12 at once โ€” let early signals inform later waves.

๐Ÿ“‹ Full Sequence โ†’
Wave 1 โ€” Days 1โ€“3 4 contacts ยท reach out in this window
Lisa Thompson
Chief Marketing Officer
LinkedIn only
C-Suite, Marketing
View Profile & Message โ†’
Mark Davis
VP eCommerce & Digital
โœ‰ Email
Marketing, eCommerce & Digital
View Profile & Message โ†’
Sarah Kim
Director, Customer Experience & Loyalty
โœ‰ Email
Marketing
View Profile & Message โ†’
Jake Anderson
Director, Digital & Performance Marketing
โœ‰ Email
Marketing
View Profile & Message โ†’
Wave 2 โ€” Days 5โ€“8 4 contacts ยท reach out in this window
Amy Foster
Chief Digital Experience Officer
LinkedIn only
C-Suite, Marketing, eCommerce & Digital
View Profile & Message โ†’
Rachel Green
Director, Marketing Operations
โœ‰ Email
Marketing
View Profile & Message โ†’
Brandon Lee
Director, Subscription Commerce
โœ‰ Email
Marketing, eCommerce & Digital
View Profile & Message โ†’
Hannah Mitchell
VP, CRM & Personalization
โœ‰ Email
Marketing
View Profile & Message โ†’
Wave 3 โ€” Days 11โ€“14 4 contacts ยท reach out in this window
Tom Peterson
Senior Director, Cat & Small Pet Category
โœ‰ Email
Marketing
View Profile & Message โ†’
Karen James
Senior Director, Email & Lifecycle Marketing
LinkedIn only
Marketing
View Profile & Message โ†’
David Park
Director, Content & SEO
โœ‰ Email
Marketing
View Profile & Message โ†’
Monica Rodriguez
Director, Partnerships & Co-Marketing
โœ‰ Email
Marketing
View Profile & Message โ†’